Cade Herzog

Cade Herzog
  • Founder of established online marketing firm (Online Performance Marketing)
  • Director of business development for Match.com
  • Involved in earliest paid search beta testing with special Google teams
  • VP of Development for major affiliate programs as the model emerged (Internet Media)
  • Co-owned technology publishing franchises (Computer Currents)

Angie Shumway

Angie Shumway
  • Led initiative to become one of first 8 agencies in U.S. to achieve Google Analytics Certified Partner Status
  • One of 100 worldwide to sit on Google panel into 2012 planning for upcoming Google Analytics features
  • Internet Marketing Specialist for the Nest family of companies
  • Programmer in Psychological Operations for U.S. Army
  • Consistent access to Google beta products before public release
  • Google panel participant, planning out upcoming Google Analytics features
  • Pushing attribution tracking and Google’s Universal Analytics to their limits, tying in online and offline actions over time for the most comprehensive view of value from online marketing efforts
  • Consulted with Google on Adwords’ Enhanced Campaigns launch as it was first announced
  • Dedicated Google and Bing teams
  • Among earliest sources to incorporate sophisticated rich media elements and feeds into banners
  • Negotiated unique rights to run exclusive video interviews within display units with starting sports stars on sports sites and sports sections of major news sites before “native advertising” was even coined
  • Driving Direct Response Efficiently
  • Cost-per-Click
  • Cost-per-Completed View (video)
  • Cost-per-Like (Facebook)
  • Cost-per-Follow (Twitter)
  • Cost-per-Registration (2-3 fields)
  • Cost-per-Lead (5-10 fields)
  • 30-day Outs for All Work
  • No Major Contracts
  • Our Clients Own All of Their Accounts and Work
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